Won Hundred’s ‘Dressing in Memories’ collection is a modern take on key looks from decades past.

Harking back to the good ol’ days of the seventies, this collection emphasises the connection between fashion and history. The seasonally appropriate colour palette ranges from muted blues and greys to vibrant reds and yellows. As always, there is a clear focus on texture and fabric to create light and wearable pieces for the warmer months ahead.

A selection of tops, jackets and dresses are now available in store.

Danish label Won Hundred is the first of our new Scandinavian additions to arrive for the season. Having spent many an hour drooling over the look book, you can only imagine the excitement when the delivery turned up on our doorstep. As perverse as it may be, our excitement was not misplaced. This stuff looks and feels amazing.

Taking a slight departure from previous winters, it looks as if we are going to have a little colour thrown into the mix this year. Nikolaj Nielsen, the creative behind the aesthetic direction of Won Hundred knows exactly how to brighten up the autumn/winter seasons with beautiful pastels and traditional mens pieces like knit cardigans and checked shirts.