After a debut collection compiled by two freelance designers Pernille Schwarz, a remarkable graduate from the renowned Designskolen Kolding, accepted the task of defining the brand´s expression and began the journey with a collection rooted in classical menswear and traditional formalwear.

Won hundred soon experienced a rapid increase in attention from press and retailers throughout Europe. The collection now comprises an extensive ready-to-wear collection ranging from t-shirts to tailor made suits and is flanked by a comprehensive jeans programme.

Each tie is cut from the finest Italian silk, hand stitched, labeled and pressed in 23 distinct operations. This pedantic process ensures the ties withstand the rigours of day to day wear and sets each garment apart from mass produced neck ties.

August 2004 saw the first ever exhibit of Dr Denim jeans at a tradefair in Copenhagen. The orders soon rolled in and Dr Denim jeans began to occupy the shelves of some of Sweden’s most forward thinking boutiques.

The ethos is simple – sometimes things should look good just for the sake of it.

But good looks are alone is not the only reason that Dr Denim has become renowned the world over. Each pair of jeans is the prouct of over 35 years of family tailoring and top notch materials. Form, fit and function are given equal consideration to create a product that is well designed, durable and dependable.

The Dr Denim range now extends far beyond denim alone to include shirts, shorts, chinos, cardigans, dresses, jumpers, coats and even ties.
www.drdenimjeans.com